
Strategic Outreach & Viral Acceleration
Leafwell aimed to differentiate itself in the crowded medical cannabis certification market. Despite having the science, platform, and national presence, they struggled with cultural traction, viewership, and a content engine capable of converting awareness into patient acquisition. Additionally, executing in-person pop-up clinics across Florida posed logistical and marketing challenges, requiring both trust and broad reach. Our founder was tasked with leading a new outreach and marketing strategy focused on community connection, bold creativity, and strategic partnerships.
How We Helped
We helped Leafwell establish a stronger market presence through strategic content creation and community engagement. This approach combined educational content, influencer partnerships, and in-person activations to build trust and drive patient acquisition.