Building Cultural Capital Through Music — You Know Them

Company: You Know Them (YKT)

Sector: Music, Events, Culture

Press: https://www.instagram.com/youknow.them/

The Backstory

It all began in Caracas. While studying at university, Aquiles held a multi-year residency at Suka Bar, Venezuela's leading music venue at the time. He DJ'd weekly for crowds that blended locals with the city's underground scene, where he learned to read a room, build sonic trust, and experiment with different ways to enhance the crowd's experience in a new way every time. After a long pause, Aquiles and a close friend reignited their passion for music in 2024, giving birth to You Know Them.

You Know Them (YKT)

We formed You Know Them as a creative partnership centered around playing music and curating fun experiences.

These are some of the friends we have played with in our first year of playing music again:

  • Sister Sledge (yes, We Are Family)

  • Motor City Drum Ensemble

  • Lee Burridge

  • Guy Gerber

  • Art Department

Culture-Centric Branding

We positioned the project not just as DJs but as cultural curators, exploring the intersections of our generation's nostalgia, dance music, and culture.

Media

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