
Building Cultural Capital Through Music — You Know Them
Company: You Know Them (YKT)
Sector: Music, Events, Culture
The Backstory
It all began in Caracas. While studying at university, Aquiles held a multi-year residency at Suka Bar, Venezuela's leading music venue at the time. He DJ'd weekly for crowds that blended locals with the city's underground scene, where he learned to read a room, build sonic trust, and experiment with different ways to enhance the crowd's experience in a new way every time. After a long pause, Aquiles and a close friend reignited their passion for music in 2024, giving birth to You Know Them.
You Know Them (YKT)
We formed You Know Them as a creative partnership centered around playing music and curating fun experiences.
These are some of the friends we have played with in our first year of playing music again:
Sister Sledge (yes, We Are Family)
Motor City Drum Ensemble
Lee Burridge
Guy Gerber
Art Department
Culture-Centric Branding
We positioned the project not just as DJs but as cultural curators, exploring the intersections of our generation's nostalgia, dance music, and culture.