Brand & Logo Design
Company: Bad Habit Ice Cream
Sector: Artisanal Food & Consumer Packaged Goods (CPG)
Press: https://www.newyorker.com/magazine/2021/08/02/ice-cream-from-gimmick-to-rapture
Summary
Bad Habit Ice Cream wasn't just another ice cream brand; it aimed to create a neo-nostalgic food experience that combined childhood indulgence with adult irreverence. To stand out in New York City's saturated dessert market, they needed more than great flavors; they required a disruptive visual identity and a brand that could embrace contradictions. The founders turned to RÄDAGST for help in crafting their launch appearance, defining their tone, and positioning the brand for press-worthy visibility from day one.
How We Helped
Logo & Visual Design support
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We created an organic, open-space-like conversation with the founders to truly understand their personalities and vision.
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We brought to life their abstract ideas, and focused on selflessly designing what they exactly wanted.
Takeaways
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The logo system remains in use today across all retail and e-commerce touch points.
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The brand received features in The New Yorker, Eater, Grub Street, Thrillist, and New York Magazine within months of its launch.
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Established a visual foundation for a brand that feels indulgent yet culturally relevant.
Outcomes
Designing logos and brand visuals that communicate before a product is created.
Creating identity systems that are scalable from packaging to pop-up events.
Exploring ideas and visions in an unconventional way